Can Google For Jobs Get You Hired?


Gone are the days when job seekers circled job listings in local newspapers. Applicants brought freshly printed resumes right to the door of the hiring manager. Connections and conversation took place with a smile and a firm handshake. The pathway to a job looks far different today. Getting hired now takes place over a digital highway. Instead of scanning newspaper ads, job seekers often end up navigating large network job boards and recruiting sites. Landing a job can feel like a never-ending maze of emails, uploads, and interviews for both employers and job seekers alike.

How can you leverage Google for Jobs in your career transition?

In recent months Google unveiled two new tools that simplify job acquisition for both for hunters and those looking to hire. Google for Jobs brings curated job opportunities right to the desktop or device of the searcher. Moreover, for recruiters, Google Hire streamlines communication process for companies to interface with quality talent. Take note of how you can leverage Google’s foray into recruitment in your job search strategy.

If you are hunting for a new position, a simple Google search will pull job postings from across the web. Just type “jobs” or “internship” in the Google search bar and a blue box labeled “jobs” will come up. You can combine this keyword with others such as “teaching jobs” “IT jobs in Atlanta,” “jobs near me” or similar job searches and immediately get listings from company sites and job boards like LinkedIn, Monster, CareerBuilder, and Glassdoor.

Instead of having to jump between dozens of sites, relevant positions are served up right from Google’s search analytics. Advanced features enable searches by job title, city, industry or employer to further identify top picks. You can also set up email alerts, so you are notified of new positions in your areas of interest. Google for Jobs conveniently connects job hunters with an array of opportunities through one search portal.

For more detailed instructions on how to use Google for Jobs, read this article.

How does Google Hire impact your need for a strong online brand?

Finding jobs just got easier, but what about getting hired? How many emails, memos, and interviews does it usually take? According to a study by Bersin by Deloitte, interviewing and assessing each candidate takes an average of 52 days and can cost a company up to $4000. These costs add up.

Enter Google Hire. This applicant tracking system (ATS) provides a streamlined way for small to mid-size companies to connect with quality candidates. HR managers can seamlessly search for candidates, interact over email and messages, record essential information, schedule interviews, and track progress all from the familiar interface of G suite. Storing data in this talent management system creates customized pipelines of top talent that recruiters can continue to access.

What’s important about the arrival of Google Hire for you? It means that more mid-sized companies will be using ATS technology to identify top candidates. A keyword rich resume and LinkedIn profile are what makes your brand stand out in this competitive environment. Communicating a strong personal brand demonstrates your value and connects with the deliverables that employers are looking for in the talent they want to recruit. Use your resumeLinkedIn profile, and social media to promote the value you bring consistently.

Want some help with your job search or online branding?

Regardless of what technology you use, a successful job search involves connecting with people. Networking, both online and offline, is what advances your career success. That could be interacting with professionals in your field, learning about trends in the industry, or interviewing key influencers.

If you would like help in strategically networking and building your brand, click here to schedule your free consultation

No Man Is An Island


Seven and a half billion: the number of humans bouncing around this planet like pin balls. So why are we so alone? Why do we carry the sole weight of our own success and happiness? We spent our childhood biking around the neighborhood, gathering up friends as we went along, and hanging out in the best backyards together. Our teen years were spent in small packs, entertaining ourselves, getting into trouble, and holding each other’s hands through the toughest years of our life thus far. As we journeyed through our college years, we studied during the week so we could party the weekend away. We formed bonds that we thought for sure would last a life time.

Then something happened. For some of us, it was gradual. For others, it happened overnight. We grew up, put on our adult pants, set aside the playdates, and chase our career. At first, it’s invigorating and self-inspiring, but then the pressures keep stacking higher and higher on our shoulders until we can no longer self-coach ourselves through it and, at a time when we need friendships more than ever, we find ourselves so very alone.

In the first chapter of his book, Vital Friends: The People You Can’t Afford to Live Without, Tom Rath interviews a homeless man. This man previously had a very normal life: good childhood, an education, a wife, three children, and a job. “What landed you on the streets?” Tom asked.

The story that followed did not start with poverty. It did not begin with alcoholism. The lead domino was the loss of his close friend at work. Having a good friend in the work place made the stresses of the job and their harsh boss bearable and even enjoyable. Without his friend at the desk next to him, the negative pressures built until he could no longer handle them. He began to drink excessively, eventually losing his job, his wife, his children, his home, and his car.

“Who expects you to amount to something?” Tom asked of him. “I don’t think anyone does anymore,” was his reply.

While this story may be more on the extreme side of the scale of negative effects of the lack of friends, it sometimes takes the drastic to open our eyes. We need people. We need friendships.

This life throws some real messed up crap at us. Our idea of a perfect projection can be shattered in a spilt second, and sometimes we don’t realize that second happened until we look back in retrospect. When broken perfection trips us up, our human patterns of survival kick in, and we begin to sabotage ourselves with negative thoughts of fear and failure. These are most vulnerable moments of our lives.

These are the moments we need specific, vital relationships with people who truly believe in us. We need someone to help us sort these spiraling thoughts, label them for what they are, and climb back up. Tom Rath outlines 8 roles of friendships, saying that everyone needs 3-4 friends who display some of these in order to maintain a healthy and happy life.

1. Builder – Motivator, personally investing in the building of your success

2. Champion – Got your back, standing up for you and what you believe in

3. Collaborator – Shares many of the same interests, passions, and hobbies

4. Companion – There in every moment of your life – good or bad

5. Connector – Networking buddy with access to any connection you need; “knows everyone”

6. Energizer – The feel-good friend who keeps who laughing and having fun

7. Mind Opener – Gently pries open your mind to see outside your comfort zone of ideas

8. Navigator – Weighs the pros and cons with you, guiding you to the best decisions

Of course, no one person is capable of being all this for you. You’re going to need several to cover the bases that are most needful for you.

If you are fortunate enough to have people in your life that reflect this list, invest in them. Be to them the type of friend you do best. And the next time someone says, “We should get coffee sometime”, make it happen. It could save your life.